Traditional companies, as businesses established before the digital era are known, are looking for ways to innovate their procedures to improve their results. But is there room for an integration between the innovative approach of a startup and traditional companies

The startup concept first appeared in the 1990s, in the United States, and quickly caught the world's attention because of its characteristics. This business model was fueled by the expansion of the Internet during the 21st century. 

Startups are known for their innovative spirit, offering scalable solutions with outstanding speed between planning and execution

How can the startup culture benefit traditional companies? 

In a highly competitive market like today, traditional companies are looking for alternatives and ways to maximize their production, thereby increasing their profits and market share

Many of these traditional companies are greatly inspired by the startup culture. As we first mentioned, a startup has unique characteristics that can be applied to different types of businesses

Perhaps a startup's most significant advantage is to explore a quick and scalable problem solution. For a solution to be scalable, it must be easy to replicate, swiftly deployable, and with a fast return. 

When the scalable model culture is implemented in a traditional company, we realize that production is maximized and procedures are better defined, enabling a higher organization and, consequently, higher profit

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Culture transformation 

Besides the scalable business culture, other startup features can be embraced by traditional companies.  

In a traditional company, employees need to fulfill their duties, with set times and following behaviors that match the company's profile

In a startup, the compliance with schedules and behaviors that align with the company is more flexible. The most important thing is that the employee has innovative ideas, provides benefits to the startup, has a collaborative spirit, and can continue delivering quality and align his/her actions with the company’s objectives

In a traditional company, this can be gradually incorporated. With a gradual change of mindset and respecting production requirements, this culture can provide several benefits, such as happier employees dedicated to their jobs and improved delivery. 

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